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Haglöfs opens brand store in Regent Street

Haglöfs opens brand store in Regent Street

Haglöfs has a proud heritage as an outdoor manufacturer since 1914, yet has never had its own physical retail presence in the UK – until now Haglöfs’ parent company ASICS recently opened the doors to its largest flagship store ever, a state-of-the-art retail space located on London’s iconic Regent Street. The store will be home to all four ASICS brands including Haglöfs, ASICS, ASICS Tiger and Onitsuka Tiger. The Haglöfs space within the 840m2 (over 9,000 ft2) store will showcase the full UK collection, and will be managed by its own dedicated and experienced sales team. “Haglöfs having an area in ASICS largest … Read more »

Filed under: Gear, News

Rab launch ‘We Are Rab’ video and new strapline

Rab launch ‘We Are Rab’ video and new strapline

We Are Rab from Rab on Vimeo. Rab have launched a new video re-defining their brand message – and they’ve also unveiled a new strapline to replace the long running ‘for the most extreme conditions in the world’. ‘The Mountain People’ is the new brand message, and this is reflected in the shared mountain experiences featured in the video, and their mission statement below. “Rab specialise in making rugged, high-performance mountain clothing and equipment. Nothing fancy or over-engineered – just honest hard working pieces that you’d rather repair than replace. More than 30 years since our founding our products have evolved but our … Read more »

Filed under: News

Nikwax commits to sustainable future

Nikwax commits to sustainable future

At the recent OutDoor trade show in Friedrichshafen, British company Nikwax had a number of announcements centred around their commitment to producing sustainable products and becoming a carbon-neutral business.  Nick Brown, Nikwax CEO who started the company in 1977 spoke at length about his aims for the business moving forward, and the changing attitudes of its customers “As consumers become more aware of the environmental challenges, they will become selective about which brands they support. They will want the brands they choose to have a history that they can be proud of, combined with the ability to invent new and greener solutions to … Read more »

Filed under: News

Jordan Trail is go!

Jordan Trail is go!

20 years after they first conceived the idea, Tony Howard and Di Taylor report on the official opening of the 650 mile-long Jordan Trail…   It started as a chat round the embers of a campfire as Di Taylor and I sat in our sleeping bags sipping tea beneath one of Jordan’s impeccable crystal clear star filled nights. It was the late 1990s and we had been exploring the many blanks on Jordan’s map on our annual spring visits, finding superb trekking and canyoning in preparation for a guidebook. Suddenly it occurred to us that our treks were the pieces of a … Read more »

Filed under: News, Treks/Expeditions

Leo Houlding appointed as a trustee of Outward Bound

Leo Houlding appointed as a trustee of Outward Bound

Leo Houlding has been appointed as a Trustee of The Outward Bound Trust, the educational charity that uses the outdoors to help develop young people from all walks of life. 36-year-old Houlding is well-known for his daring first ascents and big wall climbs around the world, and he was recruited into this new appointment by his friend, mentor and mountaineering legend, The Trust’s Deputy Patron, Sir Chris Bonington CVO, CBE, DL. Leo comments: “It’s a real honour to be asked to be a Trustee of The Outward Bound Trust because adventure in the wilderness has been a massive part of my life. I … Read more »

Filed under: All, News