Lochaber Chamber of Commerce, through its Outdoor Capital of the UK destination marketing brand, is launching a series of video diaries designed to promote tourism in Lochaber.
The video diaries, which are supported by funding from VisitScotland’s Growth Fund and a number of local businesses, feature different aspects of the area and a different target demographic. They have already launched the first video which targets families looking to visit the area to take part in outdoor activities that the area has to offer. Future videos will focus on food, hospitality, wildlife and more.
In addition, Lochaber Chamber has launched a new website which will host both the video content and a blog written by award-winning local author and screenwriter, Barry Hutchison.
The Outdoor Capital Diaries are part of a larger marketing project which is being managed by Lochaber Chamber of Commerce and has brought £50,000 of funding to the area to help promote it as a tourist destination across the UK and beyond.