Columbia to launch OutDry Extreme technology

Columbia OutDry

This spring, Columbia are launching their new rain wear technology called OutDry Extreme, which offers a new approach to waterproof outerwear, unique to Columbia.

Columbia have taken the traditional approach to rainwear and turned it inside out, creating the first waterproof, ultra-breathable jacket with a waterproof membrane on the outside for permanent water-repellency and durability. They claim that “by putting an abrasion-resistant membrane on the outside in contact with the rain, there is virtually no risk of the jacket wetting out.”

The OutDry Extreme collection, which will be in stores in February, is Columbia’s highest performing rainwear and consists of jackets and rain pants for men and women. The men’s and women’s jackets range in price from £120 to £265 and will be available in several colours and styles.

The OutDry Extreme collection will be available at Ultimate Outdoors.