Alpkit to donate 2% of Black Friday sales to good causes

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Alpkit has announced that it will be doubling its donation to the Alpkit Foundation for the duration of the Black Friday sales period. All week, 2% of every sale will go towards helping as many people as possible get outdoors, to ‘go nice places, do good things’ whatever their circumstances.

Alpkit is one of the UK’s fastest growing outdoor brands and already contributes 1% of its sales to the Alpkit Foundation, an independent charity which supports a range of community-led projects in the UK and beyond. The Foundation has now awarded over £200,000 to more than 560 projects.

“The simplicity of getting outdoors can often be taken for granted,” explains Alpkit founder and Foundation trustee Colin Stocker. “But for some there will always be obstacles preventing them from accessing the benefits – be they physical, mental, circumstance, knowledge, or pressures placed on the environment. By helping to overcome these obstacles we can help more people to get outside and encourage a lifelong love for the outdoors.”

The Alpkit Foundation helps a wide range of projects to get off the ground, supporting a truly inspirational group of people to champion causes that further outdoor education, participation, diversity, environmentalism, and general health and wellbeing.

Alpkit Marketing Director, Rob Savin, explains: “we’ve always been resistant to having a Black Friday sale, partly as we’d much rather be fighting our way to the top of a mountain than fighting our way down the high street. In the end though, we realised that we’d got a fantastic opportunity to turn the biggest retail week of the year into something good by putting a little bit back too. The double donation sale means that our customers get to go out and have fun in the outdoors with some fantastic value kit, and the Foundation benefits with every extra sale.”

The Alpkit Black Friday FUNdraiser sale starts on Monday 25th November and finishes on Monday 2nd December.

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