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Columbia to launch OutDry Extreme technology

3rd February 2016 | 0 comments

This spring, Columbia are launching their new rain wear technology called OutDry Extreme, which offers a new approach to waterproof outerwear, unique to Columbia. Columbia have taken the traditional approach to rainwear and turned it inside out, creating the first waterproof, ultra-breathable jacket with a waterproof membrane on the outside for permanent water-repellency and durability. They claim that “by putting …