This March, Swedish clothing and equipment brand Fjällräven is opening a new store in Ambleside in the Lake District. The store will be owned and operated by long-term retail partner The Mountain Factor, and will give locals and visitors to the Lakes the opportunity to browse and try on an extensive range of Fjallraven kit.
Fjallraven has enjoyed exceptional growth in the UK over the last 10 years, with its combination of durable and functional products and Scandinavian design, proving a winning combination amongst British consumers. The brand is already available from a steadily growing network of national outdoor retailers and high-quality, specialist independent stores, but the new brand stores give consumers the opportunity to step inside a fully-branded shop where a wide product range will be presented within a Scandinavian-manufactured wooden, internal layout.
The new Ambleside brand store opens hot on the heels of Fjallraven’s first dedicated store that opened in Manchester at the end of 2017. Based on a business model that has proved successful across other key regions, Fjallraven hopes that the new brand stores will prove an effective way to enhance overall brand presence, drive consumer demand and increase its existing fanbase. Ambleside is a tourism hub for walkers and outdoor enthusiasts, making it a great fit for the Scandinavian company’s second store. Fjallraven will support the store’s launch by linking up with local hotel, The Salutation, to offer their guests a ‘try before you buy’ loan of the popular Raven 20 daypack. The bags will be placed in the hotel’s bedrooms for guests to use during their trip and if they like using the product, they will be directed to the Mountain Factor where they can explore the full range.
Ralph White, Managing Director of Fjallraven in the UK, commented: “We’ve experienced fantastic growth in the UK over the past few years and it’s great that so many individuals are becoming as passionate about Fjallraven’s durable and sustainable equipment as we are. The Mountain Factor’s new Fjallraven brand-store marks an exciting next step for us and we’re very pleased to be teaming up with our valued and long-term retail partner with this new store”.
Alexy Butler, owner of The Mountain Factor, added “Fjallraven is one of our most popular brands and therefore we’re really pleased to be opening this new, dedicated brand store. It’s great news for Ambleside that a global outdoor brand like Fjallraven has chosen the town as its second UK location and we’re confident that the shop will be popular with both visitors and locals.”
The new Fjallraven store can be found at 4 Lake Road, Ambleside, LA22 0AD. rwww.themountainfactor.com
For more information about Fjallraven, visit www.fjallraven.co.uk.