Spring 2012 will see outdoor manufacturer Marmot launch its second European flagship store at the Westfield Stratford City shopping centre in north east London, situated adjacent to the London Olympic Park. The Marmot store will be on ‘The Street’, an outdoor boulevard that is one of the main access routes through the centre site, and the gateway to the Olympic Games in 2012.
Andy Schimeck, Managing Director of Marmot Mountain Europe, comments on the new London store: “The UK is one of our key territories and to support Marmot’s strategic brand development we identified Stratford as a prime site for a flagship store. With the Olympics taking place this year, this is an exciting opportunity for us to showcase the depth and breadth of the collection and illustrate Marmot’s brand values in what will surely be one of the most visited and high profile locations in the world in 2012.”
The official opening date of the new store has yet to be confirmed, but among the events celebrating the opening will be ‘come and try it’ activities for visitors to get involved in, and the Marmot PRO athletes will also be on hand throughout the day.