Haglöfs launch “world’s toughest” V series Down Jacket

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Haglöfs have launched what they call “the world’s toughest down jacket”.

The first release from Haglöfs V series is the Down Jacket, which they claim is the world’s toughest insulated jacket. Haglöfs aimed to create the toughest insulated jacket in the world when they developed the V series Down Jacket (RRP £1,000). The face fabric is made from the world’s strongest and most durable fiber, Dyneema. The Haglöfs V series Down Jacket uses Dyneema 3L fabric, which has been engineered into a breathable, waterproof ultra-light fabric, with an impressive look.

“V series is a celebration of our legacy within technical outdoor wear as well as the home for our most innovative products. Within V series we are pushing the boundaries by using cutting edge technologies that bring extraordinary function, aesthetic and performance to compete with the toughest conditions”, says Jacopo Bufacchi, Head of Design at Haglöfs.

V series Down Jacket key features:

  • Face fabric constructed from Dyneema
  • Innovative ventilating placket with dual zippers
  • Box construction down baffles in upper body and arms for superior insulation
  • YKK water resistant zippers throughout exterior
  • Reflective overlay tape at back
  • 2D adjustable hood compatible with climbing helmet

The V series Down Jacket is available in two color ways at selected retailers including Très Bien (Malmö), Union (Los Angeles), Slam Jam (Milan), Firmament (Berlin), Norse Store (Copenhagen) along with Haglöfs own retail channels, at a retail price of £1,000.

About Dyneema

Dyneema is the world’s strongest fiber, invented and manufactured by DSM Dyneema. The fiber was originally named Ultra High Molecular Weight PolyEthylene (UHMWPE). Dyneema offers maximum strength combined with minimum weight. It is up to 15 times stronger than quality steel and up to 40 percent stronger than aramid fibers, both on weight for weight basis. Dyneema fiber floats on water and is extremely durable and resistant to moisture, UV light and chemicals. Dyneema is an important component in ropes, cables and nets in the fishing, shipping and offshore industries.

More info: www.haglofs.com



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