On 12th July, Nikwax launched their #DoMoreWithNikwax Challenge that will see world class athletes ride a combined total of 7,000 km, hike 7,000 m and camp in 10 countries across Europe wide, showing that, according to the company, “whatever the weather you can do more, with Nikwax”.
The athletes taking part in the challenge are Fredrika Ek, Markus Stitz and Jenny Tough, and each rider will be cycling over 300km each day, for 15 hours a day, camping, and then hiking the highest peak in the country. Markus Stitz became the first person to circumnavigate the world on a single speed bike in 2016, while Fredrika Ek has spent the last two and a half years bikepacking around the world. She has been through 45 countries and covered 51,000km, earning her the title of European Adventurer of the Year. Jenny Tough is an adventure traveller and endurance racer. One of her major projects right now is running solo and unsupported across a mountain range on every continent around the world.
Nikwax is an ardent supporter of the European Outdoor Conservation Association (EOCA) who are currently celebrating planting 2 million trees, a fantastic effort for conservation. However, with more support, they can do so much more. To pledge any amount towards their reforestation efforts click here and click Donate.