KEEN moves into clothing

KEEN 2
Footwear experts KEEN have launched their first-ever collection of outdoor clothing.

Available solely in the UK from KEEN’s online store, the collection features styles for men, women and children including a range of relaxed fit trousers, shorts, casual t-shirts, sweatshirts, hoodies and a skirt. Claimed to be ‘made for movement’, the collection also features several highly-durable trousers, including the men’s premium Newport Trouser (£79.99, above), which KEEN say are extremely comfortable and built to move.

Head of KEEN Europe, Middle East and Africa, John Jansen, said: ‘’Launching clothing is an exciting, new step for us. We are creating clothing not as a tailor would design clothes, but rather as a shoe maker would design shoes. Shoes are made around a last, a form in the approximate shape of a human foot, so KEEN applied this method in its first clothing collection.”

RELATED LINKS:
www.keenfootwear.com

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