Filed under:News, Product News, COROS, Emilie Forsberg, GPS watches, Kilian Jornet
In a major coup for the brand, makers of innovative performance GPS watches COROS has announced Mountain Running and Ski Mountaineering World Champion Kilian Jornet and World Champion Mountain Runner Emelie Forsberg as its newest Pro Athlete Ambassadors.
Jornet and Forsberg join other high-profile athletes in the COROS Pro Athlete team including including Dawn Wall climbing legend Tommy Caldwell and world record holding runner Eliud Kipchoge, and according to COROS demonstrates the “brand’s commitment to performance training at the highest level”. To forge the relationship and be able to experience the product in a performance setting, COROS Co-Founder Lewis Wu traveled to Norway to meet them both, and join Kilian for one lap of his local ski-mountaineering training loop.
“When considering athlete partnerships, my typical way of connecting with the athlete is to go out and participate in their sport alongside them,” said Lewis Wu. He added, “I had to drag my ski equipment with me on a lengthy business trip through multiple European cities, just for a few hours adventure with Kilian…It was worth it.” For more detail on the story of Lewis and Kilian’s first meeting, go to the blog post: From message to mountain and beyond: How Lewis Wu and Kilian Jornet began a new chapter.
After a long association with Suunto, Jornet is looking forward to working with his new watch partner:
“They do a lot of things, a lot of research, they put athletes first and we can do a lot of things together…super, super excited for the adventures coming.” – Kilian Jornet
And after two pregnancies, Emelie is returning to full-time training, with the goal of reclaiming her position as a world champion level athlete, and COROS will support Emelie every step of the way.
“The watches are amazing, the technology is spot on and to have a team like COROS on my way back to racing is amazing. It’s a great tool and I am super excited.” – Emelie Forsberg
Both Kilian and Emelie have targeted significant competitive goals for 2022. Kilian’s recently announced schedule includes returning to UTMB where the former Chamonix area resident is a 3-time champion, The Hardrock Hundred where he is a 4-time champion, and Sierra-Zinal where Kilian has won 9 times including the last 5 editions.
“He has even bigger mountain related goals in the future which we’re excited to be a part of. I always want COROS to be a part of these amazing stories, where athletes push the boundaries of human performance,” Stated Wu. He added, “We don’t want COROS to be purely a commercial sponsor, rather we strive for the brand to truly add value to the athletes’ training. I am very excited about both Kilian and Emelie’s future goals and for COROS to be a part of something that inspires everybody to do something amazing.”
Drawn by its lightweight, size and the inclusion of all the mountain features they require, Kilian and Emelie have both selected the COROS APEX Pro as their primary GPS Watch. The COROS APEX Pro features include Ski Touring mode with auto ascent/descent detection, SpO2 (Pulse Oximeter) sensor with specially designed Altitude mode, Trail Running Mode, Global Topographic Off-line Maps, Sapphire Glass, and more.