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Fjallraven to open brand store in Manchester

Fjallraven to open brand store in Manchester

The Arctic Fox comes to Manchester! Leading Scandinavian outdoor clothing and equipment brand, Fjallraven, is set to take a big step forward this autumn as it prepares to open its first UK brand store in Manchester’s prestigious Old Bank Street. The new shop will be Fjallraven’s first brand store in the UK and is being opened in partnership with a long-standing stockist, The Sporting Lodge, who has years of retail expertise. Fjallraven has enjoyed exceptional growth in the UK over the last 10 years, with its combination of durable and functional products and Scandinavian design, proving a winning combination amongst British consumers. … Read more »

Filed under: All, Gear, News, UK news

Women’s Kilimanjaro record broken

Women’s Kilimanjaro record broken

Ultra-distance runner and The North Face athlete, Fernanda Maciel, has broken the record for the fastest female time up and down Mount Kilimanjaro. Fernanda ran the Tanzanian route from Umbwe Gate to the summit and then down to the Mweka Gate, in just 10 hours and 6 minutes, breaking the previous record of 12 hours and 58 minutes held by Anne-Marie Flammersfeld by nearly three hours. Speaking of her achievements, Fernanda was delighted with the result: “I’m very happy. I’ve been dreaming of taking on this African mountain for nearly three years and today gave me that opportunity to do so, and … Read more »

Filed under: All, News, Treks/Expeditions

Haglöfs opens brand store in Regent Street

Haglöfs opens brand store in Regent Street

Haglöfs has a proud heritage as an outdoor manufacturer since 1914, yet has never had its own physical retail presence in the UK – until now Haglöfs’ parent company ASICS recently opened the doors to its largest flagship store ever, a state-of-the-art retail space located on London’s iconic Regent Street. The store will be home to all four ASICS brands including Haglöfs, ASICS, ASICS Tiger and Onitsuka Tiger. The Haglöfs space within the 840m2 (over 9,000 ft2) store will showcase the full UK collection, and will be managed by its own dedicated and experienced sales team. “Haglöfs having an area in ASICS largest … Read more »

Filed under: Gear, News

Rab launch ‘We Are Rab’ video and new strapline

Rab launch ‘We Are Rab’ video and new strapline

We Are Rab from Rab on Vimeo. Rab have launched a new video re-defining their brand message – and they’ve also unveiled a new strapline to replace the long running ‘for the most extreme conditions in the world’. ‘The Mountain People’ is the new brand message, and this is reflected in the shared mountain experiences featured in the video, and their mission statement below. “Rab specialise in making rugged, high-performance mountain clothing and equipment. Nothing fancy or over-engineered – just honest hard working pieces that you’d rather repair than replace. More than 30 years since our founding our products have evolved but our … Read more »

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Nikwax commits to sustainable future

Nikwax commits to sustainable future

At the recent OutDoor trade show in Friedrichshafen, British company Nikwax had a number of announcements centred around their commitment to producing sustainable products and becoming a carbon-neutral business.  Nick Brown, Nikwax CEO who started the company in 1977 spoke at length about his aims for the business moving forward, and the changing attitudes of its customers “As consumers become more aware of the environmental challenges, they will become selective about which brands they support. They will want the brands they choose to have a history that they can be proud of, combined with the ability to invent new and greener solutions to … Read more »

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